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Modern Morris & Midmod-ology: Advertising pt.2

Fall Edit 2022



“In England, it is a mark of low breeding to smoke in the streets. But in America the rule does not hold to quite that extent; though, even here, it is not often that you catch “a gentleman of the strictest set,” in the street with a cigar or pipe in his mouth. For a man to go into the street with a lady on his arm and a cigar in his mouth is a shocking sight, which no gentleman will ever be guilty of exhibiting; for he inevitably subjects the woman to the very worst of suspicions.”


Martine, Arthur. “Street Etiquette.” 1886. Martine’s Hand-Book of Etiquette and Guide to True Politeness, Applewood Books, 2006, pp. 130.








“Job (Cigarettes)”, Alphonse Mucha, 1898, Color Lithograph.



By the mid 20th century, it was very clear Mr. Martine’s insight no longer held water. From the 1900s onwards, it became increasingly popular to smoke generally and in public. By the 1950s America, cigarette advertisements present smoking as a triad of independence, glamor and nostalgia; it was simultaneously stoically masculine and sensually sophisticated. It wasn't until 1964 that tobacco companies were banned from using celebrity testimonials for their products.






As smoking became increasingly popular through the 20th century, the need for accessories that added an extra element ritual grew. Cigarette Lighters and Holders, Ashtrays, Pipes and Pipe Holders, Cigarette Boxes, Humidors, Matches, Match Safes and Holders served as an extension of this liturgy.




A 1930s Art Deco Heinrich Hoffman Satin Frosted Glass cigarette holder with a fairy and forest design. Features Heinrich Hoffman Butterfly signature mark in the lower right corner.





A 1960s Midcentury Modern Murano ashtray in Sommerso Red-Orange and Yellow Vaseline Glass. Spherical form, attributed to designer Antonio Da Ros.

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